'One more thing..' London iPod video launch

This evening, Apple chief executive Steve Jobs launched the newfangled and ever-expanding range of iPod/Apple paraphernalia (he was in 'California', those in London watched at the BBC Broadcasting Centre via a live link). I'm glad that people in the UK clap and hoot a lot less at these 'groundbreaking' events. The US people were clapping at the new advertisements he kept playing over and over, for goodness sake. There were literally hundreds of people piling into the 'product showcase' at the end of it but I had a bit of a headache, so I was happy to go home. Plus I wasn't able to get any good pictures.

Why is it that Apple says their stuff is 'designed in California', rather than in Silicon Valley or the USA? Why do they have to mention the state all the time? Is it because 'California' evokes feelings of sunny days, orange juice, tans and youth, whereas 'Silicon Valley' sounds like geekdom squared? Maybe...

Please don't worry, photos like these aren't going to become the rule on this site :-)